segunda-feira, 4 de dezembro de 2017


Hello, folks!

Our post today is about our classes related to MARKETING AND ADVERTISING.

Resultado de imagem para marketing and advertising

Let´s use our creativity then! Imagine that you have capital to invest in your own business. Try to write a brief marketing plan for your new company including itens like the following ones:

1. Company name:
2. Product /service name:
3. Target market:
4. Business strategy:
5. Price of the product/service:
6. Types of advertising:

quarta-feira, 25 de outubro de 2017


Hello, folks! Nice to see you again on our blog!

This post is about the topic we discussed on 23rd October, when we read and did exercises about  Management Theories. According to the texts, we compared ideas from Taylor and Fayol related to the different kinds of motivation workers have to do their jobs. 
And about you? Why do you work? What motivates you? What makes you do your best at work? Read the list of elements and use them if you need to describe your profile:



segunda-feira, 25 de setembro de 2017

PROFIT AT ANY PRICE? Ethics and responsibility in the business world

Hello, folks!

As we discussed last lesson, Business environment is full of conflicts and sometimes it is common to find companies surpassing some limits, what leads them into an unethical way. You´ll find 2 parts of movies below. The first video comes from "Thanks for smoking" and the other video is a fragment of "A good year". After watching them, discuss with friends about :

1. Tobbaco industry and human healthy. What´s the limit for making profit selling cigarettes?

Watch the next video now. 

2. Do you believe it is possible making profit in the Stock Market honestly? What´s your opinion about the manipulation of figures, investment, sales and purchasing on the video?

segunda-feira, 28 de agosto de 2017


Hello, folks! 

Welcome to our blog. This is a meeting point where we can read, write, discuss and contribute ideas about the topics from our course "English for Business, Managemenent and Finance. 
Our first class was about job titles and workplaces and our second class was about the Departments of a company. To sum up our first 2 topics, let´s talk  about jobs a bit more, more specifically, your DREAM JOB. Based on what you wrote about that during the classes, write down what´s your dream job and explain your choices to your colleagues. 

sexta-feira, 2 de dezembro de 2016


During our lesson about e-commerce, we discussed some important aspects about this trend in business. Here you´ll find some tips when planning to start your own business on the internet. Read them very carefully and choose 2 tips you consider the best. After explain your choice.

1. Start With Your Business Name

The first thing to do (after you decide what you want to sell, of course) is choose a fabulous, memorable business name that no one else is using. You can conduct a corporate name search to make sure it’s not already in use. Once you’ve chosen the name, register it. (If you form an LLC or corporation, this will happen automatically in the state where you file your paperwork.)

2. Secure Your Domain Name and Website

Ideally, you’ll get your business name as your domain name, but if it’s not available, choose a URL that’s easy to say and spell, and relates to your business. So if your business is Karen’s Craft Creations and isn’t available, try something similar like
The design of your eCommerce site may be the biggest business expense you have. But you want to ensure that it’s not only visually appealing, but also functional. There are out-of-the-box eCommerce solutions like Shopify to begin with, but you may require something more custom-made if your needs are more than basic.

3. Select The Best Business Structure and Register Your Business

You’ve got several options when it comes to your business structure:
  • Sole Proprietor
  • Partnership (if you have a business partner)
  • LLC
  • Corporation
If you don’t choose a business structure like a corporation or LLC, you’ll automatically be considered a sole proprietor (or partnership) by the IRS. However, operating as a sole proprietor, your personal assets are at risk. If your company is ever sued, the court can seize your personal assets if your business doesn’t have enough to cover its debts. Both the corporation and LLC separate you and your assets from the business, and provide other tax benefits.
You can register on your own by filling out the appropriate business structure paperwork from the IRS yourself, or you can hire a business filing company to do it for you. A lawyer is another option, but that’s often overkill for the average small business owner’s needs.

4. Get Your Employer Identification Number

You’ll need an Employer Identification Number (EIN) to open a business bank account and file your business taxes next April. Your EIN is a bit like your business’ social security number: it’s a unique number that identifies your business and helps you file important paperwork. Every business needs one, whether you’ll have employees or not.

5. Apply for Business Licenses and Permits

Operating an eCommerce business does not exclude you from needing certain business licenses and permits. Check with your city, county, and state to see what sorts of sales tax licenses or home business licenses you need, and get those approved before you start operating.

6. Find the Right Vendors

You’ll have a lot of competition selling products online, so it’s in your best interest to find the best quality and best prices for the products you sell or materials you use to create your products. Shop around until you find a vendor you want to do business with long-term.

7. Start Marketing Early

Even if you’re not up and running, it’s a good idea to set up social media profiles and writing content for your blog now so that you’re not starting from scratch Day 1. You can set up your website with a “coming soon” page where people who are interested can sign up to get updates, using a tool like LaunchRock.

8. Get More Productive with the Right Software

Technology can make so much of your work easier, so before you start your eCommerce business, play around with customer relationship management, accounting, project management, and email marketing software that you can integrate into what you’re doing once you launch.

9. Stock Your Inventory

Whether you’ve got a warehouse full of products somewhere or your inventory lives in your garage, make sure you’ve got enough to launch. It can be tricky, not knowing how much you’ll need, but in general, it’s better to have too much inventory than not enough. Pay attention to how your sales increase so you can be smart with future orders.

10. Make Sure Your Business Stays Compliant

Once you launch your eCommerce business, things are going to move at the speed of light. Don’t overlook filing your annual report, if you incorporated or filed an LLC, nor those annual fees for business permits. If you need to, put these deadlines on your calendar so you stay on top of them.
Can you check all 10 of these items off your list? Great! It’s time to launch. Having done all the preparation up front, your eCommerce business will skyrocket.

quinta-feira, 6 de outubro de 2016


Welcome back, IT people! 

Read the text below in order to remember our last class. 

The steps in website development

First, discuss with the customer their requirements and the target audience. Find out what features and number of pages they want on their site. Secondly, analyze the information from the customer. Thirdly, create a website specification. Then design and develop the website. After that, assign a specialist to write the website content. Next give the project to programmers for HTML coding. Finally, test the website. After you publish the website, update and maintain it on an ongoing basis. Monitor customer use.

Now, give your opinion about the following:

If you could create a webpage, how would you design your personal website? What graphics, images and colors would you use? What would you say in your text? How many pages would you have? How would you organize the links on your navigation bar to show the different pages? 

domingo, 11 de setembro de 2016


The Rise of the World Wide Web

Read the text below and answer these questions: 

        By the early 1990's, people were using computers in many different ways. 
Computers were already installed in most schools, offices, and homes. 
They were commonly used for writing papers, playing games, financial accounting,
 and business productivity applications. But very few people used them for 
communication, research, and shopping the way we do now. A man named
 Tim Berners-Lee changed all that. In 1990, Lee added an exciting hypertext
 and multimedia layer to the Internet and called it the World Wide Web. The rest, 
as they say, is history.
     Believe it or not, the Web was not the first attempt at building a worldwide 
online community. Cutting edge geeks have been using online services such as
 Compuserve all the way back to the early 1980's. There were thousands of other
 privately run Bulletin Board Systems (BBS) as well, which served the general
 interest of curious nerds and researchers from around the world. Perhaps the 
most ambitious project was the French system Minitel, but it never caught on in the
 rest of the world and eventually faded into obscurity. Experiences on these BBS
 was poor by today's standards. There was no graphics or even color. There was 
no sound except of course the obnoxious beeps and gurgles a modem makes when
 it it initiates a dial-up connection to a server. Bandwidth was also very slow compared to today's speeds. Typical operating speeds were between 300 and 1200 baud. Today, a typical broadband connection is thousands of times faster than this.
     The Web was not built for geeks. It was built for everyone. It was built with very high ideals. No single company, government, or organization controls it. It was new and exciting. 
New ideas and words appeared almost daily. Obscure technical terms became 
household words overnight. First it was email. Then it was URL and domain name. Then rather quickly came spam, homepage, hyperlink, bookmark, download, upload, 
cookie, e-commerce, emoticon, ISP, search engine, and so on. Years later we are still 
making up new words to describe our online world. Now we "google" for information. 
We "tweet" what's happening around us to others. The new words never seem to stop!
    Just because the web seems so chaotic and unorganized compared to more structured companies and governments, doesn't mean it's total anarchy. In 1994, Tim Berner's Lee started the W3C, a worldwide organization dedicated to setting standards for the Web. 
This group is probably the most respected authority for what should and should not be Web standards. W3C's mission is to lead the Web to it's full potential.
   As a student of English and Technology, you will hear people use the words 'Internet' and 'World Wide Web' almost interchangeably. They are, of course, not the same thing. So what is the difference between the two? Perhaps a simple answer is that the Internet is the biggest network in the world, and the World Wide Web is a collection of software and protocols on that network. I guess a more simple way to put it is, the World Wide Web is an application that runs on The Internet.
    The original backbone of the Internet is based on an old military network called ARPANET which was built by ARPA in the late 1960's. ARPANET was built so information could withstand a nuclear war. The idea was not to have a single point of failure. This means if part of the ARPANET was blown up in a nuclear war, the rest of it will still work! What made ARPANET so successful was it's packet-switching technology, invented by Lawrence Roberts. 
The idea is that "packets" of information have a "from" address and a "to" address. How they get from point "a" to point "b" depends on what roads are open to them. Packet switching is a very elegant thing. Without it, the Internet would simply not work.
   People view the World Wide Web through a software application called a web browser or simply a "browser" for short. Some popular examples of web browsers include Microsoft Internet Explorer, Google Chrome, Mozilla Firefox, and Apple Safari. Browsers allow people to search, view, and even add and edit data on the World Wide Web.
    The Web is not supposed to be a passive experience. Creating new pages for the Web is getting easier all the time. Web editing software is specially designed to work with hypertext languages such as HTML, which is the original specification for the Web. Web editing software normally allows for the WYSIWYG creation of text, images, and hyperlinksbetween related documents. With web applications such as wikis, MySpace and FaceBook, a typical user can create his or her first 
online presence in a matter of hours.
     In the year 1999, the Internet suffered it's first financial crash. Many companies selling productsand services on the Web were not living up to sales expectations. This was known as the Dot Com Bubble. There were many reasons why this happened, but perhaps the two most important reasons were a combination of slow connection speeds and too much optimism. Very few people had fast internet connections and many people thought the Internet was "just a passing fad". 
But we know now that the Internet is not a fad. So what happened? Web 2.0 happened!
     What is Web 2.0? It's very hard to say. It's just a phrase to describe a transition from the pre-existing state of 'Web 1.0', which was slow, static, and unusable, to a new, 'second web', which was faster, more dynamic, and more usable for the average person. How did these things happen? Easy. Broadband modems enabled sites like video-streaming YouTube to become possible. Better design and development practices enabled social media sites like MySpace and then Facebook to attract hundreds of millions of users. Finally, search engine technology improved on sites like Google where people could actually find the information they were looking for.
     What will be the future of the Web? Easy. More speed and more power. In the future, digital distribution on the Internet is likely to replace all other forms of media distribution including CDs, DVDs, and even radio and television broadcasts.
     I personally feel lucky to be alive in the age of the Web. It is one of the coolest things ever invented. It is unlikely that such another wonderful and major revolutionary invention will occur in our lifetime. But I can still dream about the Next Big Thing. And who knows? Maybe you will invent it.