MARKETING AND ADVERTISING

Hello, folks!

Our post today is about our classes related to MARKETING AND ADVERTISING.

Let´s use our creativity then! Imagine that you have capital to invest in your own business. Try to write a brief marketing plan for your new company including itens like the following ones:

1. Company name:

2. Product /service name:

3. Target market:

4. Business strategy:

5. Price of the product/service:

6. Types of advertising:

WHY DO YOU WORK?

Hello, folks! Nice to see you again on our blog!

This post is about the topic we discussed on 23rd October, when we read and did exercises about  Management Theories. According to the texts, we compared ideas from Taylor and Fayol related to the different kinds of motivation workers have to do their jobs. 

And about you? Why do you work? What motivates you? What makes you do your best at work? Read the list of elements and use them if you need to describe your profile:

MOTIVATION TO WORK

A. MONEY

B. HELPING PEOPLE

C. RESPONSIBILITY

D. THE NATURE OF THE WORK

E. SOCIAL STATUS

F. USE OF PERSONAL TALENTS

G. CONTACT WITH OTHER PEOPLE

PROFIT AT ANY PRICE? Ethics and responsibility in the business world

Hello, folks!

As we discussed last lesson, Business environment is full of conflicts and sometimes it is common to find companies surpassing some limits, what leads them into an unethical way. You´ll find 2 parts of movies below. The first video comes from "Thanks for smoking" and the other video is a fragment of "A good year". After watching them, discuss with friends about :

1. Tobbaco industry and human healthy. What´s the limit for making profit selling cigarettes?

https://www.youtube.com/watch?v=vcdKGosBenY

Watch the next video now. 

2. Do you believe it is possible making profit in the Stock Market honestly? What´s your opinion about the manipulation of figures, investment, sales and purchasing on the video?

MY DREAM JOB

Hello, folks! 

Welcome to our blog. This is a meeting point where we can read, write, discuss and contribute ideas about the topics from our course "English for Business, Managemenent and Finance. 

Our first class was about job titles and workplaces and our second class was about the Departments of a company. To sum up our first 2 topics, let´s talk  about jobs a bit more, more specifically, your DREAM JOB. Based on what you wrote about that during the classes, write down what´s your dream job and explain your choices to your colleagues.